Adagio started up their new Roots Campaign, a series of interviews with the farmers of their teas from which 10% of the sales go to the farmer who grew it.
This month's farmer is Lin Chui Feng from Fu Ding, Fu Jian Province, China. he is responsible for the Jasmine #12 tea from Adagio, their Jasmine Pearls. The interview itself is quite interesting and I can't wait to see what the rest of this series holds.
What is probably most interesting about this are two things to me. One is that Adagio must be sourcing their Jasmine #12 from Lin Chui Feng on a regular basis, as opposed to other tea shops which get their teas from whomever they consider the best for that harvest. Secondly I'm a bit surprised that they only source one tea from this provider for this month. I'm wondering if later months they will feature a farmer who sources more than one tea for Adagio. It's a bit interesting to learn about the sourcing for Adagio.
Tuesday, September 1, 2009
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4 comments:
It looks like there's an element of trust involved here. Adagio expects this farmer to come through and not disappoint with a bad batch of tea. Says something about the farmer. You can rely on him. --Spirituality of Tea
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